SA | Sport & Apparel was founded by Gerwalt Pichler, a passionate mountaineer from Austria, who dedicated his life to exploring the world's highest peaks. In 1973, at the age of 40, Gerwalt made the decision to leave his previous working life behind and pursue his dream of extreme mountaineering.

Someday, Gerwalt saw an opportunity to create a brand that would provide high-quality outdoor gear to fellow adventurers like himself. Since then, our family business has grown, offering a wide range of products, and constantly expanding to new markets around the world.

Despite all changes, one thing has remained the same: our family's passion for the outdoors. We believe that nature has the power to inspire and challenge us, and we are dedicated to providing products that help people embrace the outdoors.

We believe in putting our customers first and are committed to providing exceptional service and building long-term relationships with our clients.
Our team of experts has extensive experience in the sportswear industry and is dedicated to delivering great products that meet our customers' exacting standards. Our mission is to be a trusted partner to international companies seeking high-quality sportswear manufacturing services.

We believe that corporate responsibility is not just a buzzword, but a core value that guides everything we do. We are committed to consequently reducing negative impacts on the environment and to developing our supply chain in a way that respects human and labour rights.

Gerwalt's legacy lives on through our commitment to quality, innovation, and sustainability. We are proud to carry on his vision and provide adventurers around the world with the gear they need to explore the great outdoors.